DAS Systems
Introduction
DAS Systems Inc. is a telecommunications company that provides emergency responder radio communications systems (ERRCS) and wireless coverage for structures of all sizes. Providing telecommunication-restricted services, DAS Systems aimed at running a website that grants their clients easy and clear navigation. In response, our team has set sights on revamping DAS Systems’ website and expanding its reach, in order to improve the company’s lead generation and optimize its search engine visibility.
Services Rendered
Web Design
Copywriting
Social Media
Google Ads
Problem - Goals and Constraints
DAS Systems approached our team, aiming to market their business by boosting their online presence. Challenged by details overload and field-specific facts, we managed to go on with proper intervention after obtaining relevant data from Google audits and analytics. We also proposed revamping the website in full in order to solve issues around user navigation.
Process - Scoping, Discovery, and Activities
In preparation for our mission, we have held brainstorming sessions, jotted down notes, and identified UX issues UX methods (HMW).
Throughout the work process, our team:
Conducted comprehensive analysis on competitors’ websites
Discussed the easy-to-navigate tab system for the various services, an approach we adopted to make the website easier to understand
After deliberate research and data collection, we pinpointed website weaknesses, livened-up the LinkedIn profile, and launched a Google Ads campaign.
We also discovered inefficiencies in leading customers to the company services, and hence declared the need to lay out DAS Systems’ website under a categorized navigation system.
Solution – Rationale and Validation
Due to organization and planned work, we succeeded in proposing adequate solutions:
Problem / Solution
Web Design
Created a new approach that optimizes SEO and improves navigation by adopting user-friendly content.
Reduced service tabs down to three and organized case studies by project size.
Complex navigation negatively impacting user experience
Copywriting
Created descriptive graphics
Posted bi-weekly technical blogs to educate customers on DAS Systems’ solutions
The need to present DAS systems as a thought-leader in the industry and generate leads
Social Media Management
Consistently sharing three informational posts per week to inform page viewers on industry news, increasing brand visibility and enabling the audience to better understand DAS Systems’ value.
Company social media pages were inactive, hurting brand recognition and business visibility
Google Ads
Launching a search campaign for lead generation with various ad groups. Adjusting the campaign to count the completion of the proposal form as a conversion in order to accurately measure the strength of the campaign.
Previous campaigns had irrelevant traffic, and counting impressions as conversions.
Outcome – Results
Web Design
Our team revived, remodeled, and simplified DAS Systems’ website, ensuring that content display and layout be as clear and orderly as possible.
Our design team implemented mockup iterations to enhance appearance and accessibility. Moreover, our steps included unifying topography font, style, and spacing, in addition to replacing home-page automatic sliders with distinctive images and graphics created from scratch.
We focused on minimizing confusion and unnecessary navigation, as well as making the website visibility appealing. A clear example is grouping and classifying DAS Systems’ projects based on their size, an approach that we came up ourselves.
Altogether, these steps helped the new website move forward in terms of organization and coherence.
Social Media and Copywriting
Our team uploaded technical blogs and valuable captions that shall familiarize the audience with DAS Systems’ services, inform stakeholders, and increase brand awareness. We made sure the LinkedIn captions and website blogs tackle industry-related topics, put in professional yet comprehensible sentences.
Activating DAS Systems’ online presence shall not only introduce potential customers to the company’s services but also keep old customers informed and well-updated.
These steps will accordingly enhance our client’s reach and promote its SEO optimization.
Google Ads Campaign
To obtain accurate information, our team re-prioritized all search keywords that will eliminate irrelevant results. We then collected relevant Google data by tracking users’ visits and activity and monitoring numbers of filled forms.
Hence, results have guided our team in testing campaign effectiveness as well as detecting website problems and inefficiencies.
They eventually aided us in proposing suitable recommendations to improve DAS Systems’ website based on the overview of the report we prepared.